The Maker Hotel
Brand Identity
The Maker Hotel Located in the heart of the Hudson Valley and inspired by its creative natives, The Maker Hotel comprises three historical buildings thoughtfully renovated and combined to create one stunning 11-room hotel.
The hotel's new identity draws inspiration from its commitment to preserving history, featuring eclectic furnishings, embracing diverse art styles throughout the establishment, and introducing a new flexible pattern system.
The hotel's new identity draws inspiration from its commitment to preserving history, featuring eclectic furnishings, embracing diverse art styles throughout the establishment, and introducing a new flexible pattern system.
Logo Design︎︎︎
The logo, designed to reflect the idea of restoration, incorporates elements from the hotel's refurbished furniture.
Postcards Design ︎︎︎
As I delved deeper into the design elements of furniture from The Maker Hotel, I uncovered an expansive new system of patterns. These varied patterns sparked an increasing number of creative ideas for postcard designs.
The patterns worked in tandem with the hotel's narrative and visual components, morphing into symbols that express tales emerging in every space of the establishment.
The patterns worked in tandem with the hotel's narrative and visual components, morphing into symbols that express tales emerging in every space of the establishment.
Posters︎︎︎
Hotel Booklet︎︎︎
A booklet had been designed to introduce the hotel's history, the fragrance brand derived and inspired by the hotel, and The Maker's 11 unique rooms.
As the booklet's design developed, the diverse pattern system got involved, aiming to captivate the readers further and provide a tangible depiction of the hotel's atmosphere.
Brand Touchpoint︎︎︎
Extending The Maker’s current offerings into different fields and following the new visual system, I have chosen a gift pack, blanket, and notebook for the design.
Fragrance Package︎︎︎
Environmental Design︎︎︎
